Greg Manganello

Senior Vice President & Head of Services
Fujitsu Network Communications

Greg Manganello is SVP of Services at Fujitsu Network Communications Inc. He captains the Network Services business at Fujitsu, a role he has occupied since 2008. His broad strategic vision has enabled Fujitsu to transform its Services business into a high-growth, profitable powerhouse. Greg’s transformation-oriented, inspirational leadership style is the result of over 25 years of profit and revenue creation in technology companies. His tough-minded, innovative approach is focused on creating an organizational architecture in which top-flight talent can think big and perform beyond expectations. Greg began his career at Bell Labs as a solutions architect and advanced rapidly through various management roles. Throughout the 90s, Greg held positions as director of strategy, marketing and business planning, business development and executive sales. More recently at Alcatel-Lucent, (formerly AT&T Network Services, Lucent Technologies and Bell Labs) Greg was VP of business development in Brazil, then North America VoIP leader, and Industry and Public Sector VP. Greg holds a Bachelor of Science in Electrical Engineering and Computer Engineering from the University of Wisconsin and a Master of Science in Electrical Engineering from Cornell University. He also attended Penn State and Thunderbird University, earning executive education in Financial Analysis for Strategic Management, a Mini Master of Business Administration (MBA), and Financial Issues in Global Competition. He has been selected for the Fujitsu Global Knowledge Institute, a six-month senior leadership development program.

Check out the incredible speaker line-up to see who will be joining Greg.

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Service Model Innovation

Sunday, September 4th, 2016

09:00 Differentiating Your Service To Demonstrate Superior Value

In a world where products cannot be easily differentiated, many companies are looking for ways to distinguish themselves from their competition. One option that Greg Manganello recommends is to focus on delivering superior service through improved delivery speeds, availability, loyalty programs, after-sale training, and warranties. Greg is responsible for profitably growing services at Fujitsu and will highlight the following tips in this session:

• Developing tools to compete against low-end competitors in a commoditized market
• Synthesizing corporate marketing efforts to ensure your customers understand the value of your service
• Compiling a tool kit to justify higher prices (what must be highlighted about your service)