Jeff Zirker

A satisfied customer is one who doesn’t have to do much to keep your product working smoothly. Smart service businesses know this and actively find ways to reduce the amount of work their customers undertake. Jeff Zirker’s team is proud to showcase happy customers who expend very little effort. In this session, he’ll discuss his keys to reducing customer effort including:

• Focusing on ease of doing business
• Structuring preventive and proactive service to reduce amount of work customers have to do
• Providing self-service tools to eliminate calls to contact center and onsite visits from technicians

Companies that give back to their communities receive good PR, but there’s another, perhaps even more important reason, to be philanthropic. Studies have shown that employees who participate in nonprofit and community-based activities on behalf of their employer are more engaged and more loyal. In this interactive discussion, our experts from Cisco, Gerber Scientific and Roche will show the benefits of giving back, such as:

• Increasing employee satisfaction by providing time off to be used for community-based projects
• Fostering team-building skills among a remote workforce
• Highlighting your company’s status in the local community which may assist with recruitment efforts