Field Service USA 2015 (past event)
April 20 - 23, 2015
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Art McGinn
Senior Vice President Service
Canon Solutions America
Service Model Innovation
Sunday, September 4th, 2016
11:25 Panel Discussion: A Cross-Functional Perspective On Effective Service Offerings
Effective service offerings can increase synergy with customers and improve your value proposition. How can Service create offerings that drive revenue and create engaged customers? Our panel of experts will debate this as they highlight the importance of:
• Gathering input from different areas of the organization including sales, marketing, new product development, IT
• Shedding the traditional mindset and starting with “what does that mean from go-to-market standpoint?”
• Continuously refreshing the product to improve synergy with client
• Gathering input from different areas of the organization including sales, marketing, new product development, IT
• Shedding the traditional mindset and starting with “what does that mean from go-to-market standpoint?”
• Continuously refreshing the product to improve synergy with client