Field Service USA 2015 (past event)

April 20 - 23, 2015

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Scotty Benda, Vice President & General Manager at Ciena Global Services and Support
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Scotty Benda


Vice President & General Manager
Ciena Global Services and Support

Check out the incredible speaker line-up to see who will be joining Scotty.

Download The Latest Agenda

Creating Additional Value Through Service

Friday, November 4th, 2016


11:35 Remodeling The Customer Relationship: Reinforcing A True Partnership

Fully engaged customers lead to more loyal customers which lead to increased profitability. Scotty Benda encourages his team to focus on creating a true customer partnership by:
• Appreciating your customer at a deeper level
• Streamlining internal workforces and procedures to increase end-user efficiency
• Optimizing satisfaction and loyalty to maximize retention
• Establishing loyalty programs for customers by providing preferential treatment beyond SLAs