Cathy Brewer

Services Marketing Manager
FEI

Cathy is a versatile, dynamic services marketing professional with over 18 years’ successful experience in identifying and translating customer needs into revenue-producing service initiatives that accelerate corporate growth and increase customer satisfaction. Delivers results by balancing strategy with tactics, intuition with analysis, and corporate objectives with customer satisfaction.

Specialties: AREAS OF EXPERTISE: Services Portfolio Development, Segmentation, Project Management, Services Pricing, Internal Marketing, Customer and Market Research, Value Propositions, Business Development, Major Account Relationships, P&L Management, Training and Coaching

SERVICES INDUSTRY EXPERIENCE: Hardware, Software, Networking, Communications, Medical Devices, Semiconductor, Test and Measurement, and others.

Check out the incredible speaker line-up to see who will be joining Cathy.

Download The Latest Agenda

Performance Workshop Day

Thursday, August 4th, 2016

15:55 Four Keys to Commercial Service Success

Growing service revenue and succeeding as a service business are key challenges for any service executive. Cathy Brewer has over 18 years experience in translating customer needs into revenue-producing service initiatives. In this workshop Cathy will present the 4 keys to commercial service success and invite you to discuss with your colleagues what obstacles your organization must overcome to deliver impactful service initiatives. Questions to discuss include:

Is success determined by strategy or execution?
How should I balance company, competition and customer?
What is the biggest reason service initiatives fail?
Who is responsible for creating value?

Service Model Innovation

Sunday, September 4th, 2016

11:25 Panel Discussion: A Cross-Functional Perspective On Effective Service Offerings

Effective service offerings can increase synergy with customers and improve your value proposition. How can Service create offerings that drive revenue and create engaged customers? Our panel of experts will debate this as they highlight the importance of:

• Gathering input from different areas of the organization including sales, marketing, new product development, IT
• Shedding the traditional mindset and starting with “what does that mean from go-to-market standpoint?”
• Continuously refreshing the product to improve synergy with client